Microelearning

Nowadays, one of the elearning trends is the microelearning, which allows the delivery of nuggets of learning content (between 3 and 5 minutes), mainly through the social networks; these contents are useful when the organization wants to increase its customer loyalty in its target market, bringing information related to good practices, process, procedure, etc.

These elearning nuggets can be microvideos, infographics, animations, tutorials, etc.

Some successful cases in the use of this format can be found in the field of the English teaching, BBC Learning English on Instagram has interesting pieces, as follows you can check some examples.

• Learners' Questions - 'Rough', 'tough' and 'stiff'
• How to use the passive to sound more polite
• 5 Phrasal Verbs

In Colombia, the construction sector as well has implemented customer loyalty strategies grounded in microelearning content, which is addressed to master builders, and posted on social networks; brands such as Corona, and Construrama Colombia promotes the knowledge of their products and its proper application through quizzes, tips, and videos made by master builders or by construction expert. As following, we invite you to watch some examples:

• Youtuber master builder
• Quiz

Additionally, we invite you to know other examples in fields such as yoga or architecture.

• Yoga tutorial
• Tree illustration tutorial

From these examples, we can conclude that the customer loyalty strategy grounded in microlearning content hasn't bounds, and to be distributed on social networks is accessible to all kind of audiences.

The key is in the business model and how customer loyalty strategy grounded in elearning content be part of it. 

Contact us to innovate together in your customer loyalty strategy.